Best Software for Real Estate Agencies in 2026, From Lead Lists to Listing Sites

Buyers still come through agents. According to NAR's 2025 Profile of Home Buyers and Sellers, 52% of buyers found the home they bought online. The NAR press release on the same survey says 88% of buyers used an agent or broker, and 91% of sellers used an agent. Your listings have to be online, and your leads need one place where the whole team can follow up.

01How were these real estate tools chosen?

Each stage of an agency's path got one or two tools in this guide: finding leads, managing them, showing listings online, touring, marketing and signing. BoldTrail (formerly kvCORE) and Lofty are left out because neither lists prices on its website.

Every price comes from the vendor's own pricing page. The order in this list isn't a score.

02How do real estate tools compare on price and free plans?

Six of the seven real estate tools in this guide have a free plan or a free trial. DocuSign's real estate plans list neither, though DocuSign offers a general eSignature free trial with no credit card required. That trial covers the most common features but no paid ones, and association forms come only with the paid real estate plans. The lowest monthly entry price belongs to DocuSign Real Estate Starter and the highest to Matterport Professional, while Canva Pro is billed at $144 a year.

Prices and plans from each vendor's official pricing page, US list prices without tax.

03What software does a real estate agency need at each stage?

Build the stack around Follow Up Boss as the CRM, and for the listing site choose between Placester for MLS search and SpreadSimple for a Google Sheet. SocLeads covers lead lists, and the last three stages get one tool each: Matterport for the tour, Canva for marketing, DocuSign for the signature.

Your first lead list can live in a spreadsheet and move into the CRM later. If you plan that step, this walkthrough on moving lead lists into a CRM shows the usual import patterns.

1. Follow Up Boss: one CRM for leads from every portal and site

Follow Up Boss pulls leads from portals, your website, ads and referrals into one CRM, where the whole team works the same list. Without a shared CRM, each lead lands in a different inbox, and someone copies it into a sheet before calling.

Why it stands out

• It imports leads automatically from 200+ sources and lists 250+ integrations.
• Two-way texting is included on Grow. Pro adds unlimited calling and texting for all users, plus team inboxes.

The trade-off is the cost per seat. Grow is $69 per user a month, or $58 billed annually, and calling on Grow is a $39 add-on per user.

Pro is $499 a month for ten users and Platform $1,000 for 30, plus tax. There is a 14-day free trial and no contract.

Follow Up Boss also has no listing website of its own. It connects to sites from other providers. For those who already have a site and keep losing track of leads between inboxes, Follow Up Boss fixes exactly that.

2. Placester: an agent website with MLS search built in

Placester puts an agent website, MLS search (IDX) and a CRM in one subscription, and buyers search the MLS on your own domain.

Agent Essential allows one MLS integration and includes a simple CRM. Agent Plus allows unlimited MLS integrations, and its CRM adds lead activity and saved searches. Agent Premier adds landing pages driven by MLS data. The pages and posts limit grows from 25 to 75 to 125 across the three plans.

Each MLS (IDX) feed costs $25 a month on top of the plan price. Agent Essential is $59 a month, Agent Plus $79 and Agent Premier $129. Agent Essential with its one feed comes to $84 a month. Annual billing takes 20% off.

Consider something else if you have no MLS access.

3. SpreadSimple: a listing site that runs from your Google Sheet

If your listings already live in a Google Sheet, SpreadSimple turns that sheet into a website without code. Every change in the sheet shows up on the site automatically.

What you get for listings

• A map view that plots each property from a coordinates column, on Open Street Maps or the Google Maps add-on. A row without coordinates lands at 0,0, so add them.
• Search, three filter types, sorting and a separate details page for each property.
• A Google Form with pre-filled links for inquiries and a Calendly add-on for viewings, both in the free real estate template.

Since SpreadSimple shows only the rows in your sheet, there is no live MLS (IDX) search on the site.

Pricing: the Free plan keeps SpreadSimple branding, has a 50-row limit and hides the site from search engines. Starter is $17.90 a month, or $12.90 billed annually. It adds your own domain, removes the branding and opens SEO settings. Paid plans come with a 14-day free trial.

Skip it if you want a CRM inside the website.

4. SocLeads: lists of local businesses from Google Maps and social platforms

SocLeads builds the partner and B2B client list: it pulls companies and profiles from Google Maps, Instagram, LinkedIn and other social platforms by city or country and keyword. Think developers, property managers, mortgage brokers, moving companies and stagers in your area. An FSBO search on Google Maps mostly returns businesses around those sales, such as flat-fee listing services and cash home buyers, because Google doesn't allow Business Profiles for homes for sale.

What a Google Maps row contains: name, phone if it is listed on Google Maps, email if it is found on the business website, address, category, rating, number of reviews, website, place ID and coordinates. You pay for every row, including rows without an email, so you end up with fewer emails than the contacts you're billed for.

Pricing: the Free Trial gives 100 contacts a month without email validation and without a credit card. Basic is $29 a month for 2,000 contacts. Pro is $59 for 10,000, and Business $149 for 100,000 with duplicate exclusion.

Credits expire after one month, and there is no refund once more than 50 credits are used.

Not the right fit if you need MLS records such as expired listings, or a phone dialer. If local businesses are your main source, this walkthrough on Google Maps lead extraction covers the setup.

5. Matterport: a 3D tour shot on a phone

Matterport captures a 3D tour from a supported iOS or Android phone or a 360 camera, and buyers can walk through a property before they book a visit. You don't need Matterport's Pro2 or Pro3 cameras. The free plan keeps 1 active space online for 2 users.

Once a space is captured, Matterport's paid plans automatically generate a photo gallery, a guided virtual tour and a highlight reel. They also add measurements and can defurnish the property with AI. A standard space holds up to 200 scan points, about 10,000 square feet.

Matterport Professional is sold by the number of active spaces, up to 150, with ten users. The 10-space plan is $108 a month, or $90 a month billed annually.

An agency with high turnover of small rentals runs out of active spaces fast. The free plan also cannot buy add-ons, except Google Street View. If your team keeps a handful of listings live at a time, the entry Professional plan is enough.

6. Canva: listing flyers and social posts without a designer

Canva gives an agent templates for listing flyers, open house posts and social graphics, with no designer involved. The free plan includes 1.6M+ templates. It stops at one Brand Kit with 3 colors and 5GB of storage. Pro is $144 a year for one person and Business $250 a year per person, with a free trial; Enterprise is quoted by sales.

The flyer comes from Canva. The website and the CRM still have to come from somewhere else.

Best for: an agency that makes its own flyers and posts.

7. DocuSign: association forms and signing from a phone

DocuSign autofills real estate association forms (US only, and not in every state), and your client can sign from a phone. The Real Estate and REALTORS® plans also include the zipForm® Plus integration.

Pricing: Real Estate Starter is $15 a month, or $10 a month billed annually, for 1 user and 5 envelopes a month.

Real Estate, for 1 to 5 users, is $45 per user a month with 10 envelopes per user a month. Billed annually, it is $25 with 100 envelopes per user a year. NAR members can take the REALTORS® plan at $35 per user a month, or $20 billed annually. Its envelopes are unlimited under a reasonable use policy. Teams of 5+ users get DocuSign's Enhanced plan on request.

Watch out for the Starter limit. An envelope counts once it is sent, whether or not anyone signs it, and one envelope can hold several documents and signers. Five envelopes a month means five sends, not five deals.

04How much does real estate software cost per month?

For a three-person agency that adds lead lists and e-signature to the CRM and listing site, software comes to about $389 to $455 a month at list price on monthly billing. Follow Up Boss Grow accounts for $207 and DocuSign Real Estate for $135 (three users each), while SocLeads Basic and one listing site make up the rest. SpreadSimple Starter gives the lower total, and Placester Agent Essential with one MLS feed ($84) the higher one. Matterport stays on its free plan, which keeps only one active tour online, and Canva stays free too.

Swap in your own numbers where these assumptions differ:

• Monthly billing for every tool, DocuSign included. Annual billing lowers the total, though DocuSign Real Estate then allows fewer envelopes a year than monthly billing does.
• List prices without tax.
• One listing site for the whole agency.
• 2,000 contacts a month on SocLeads Basic.

Seats drive the bill up first, because Follow Up Boss Grow and DocuSign Real Estate both charge per user. Once you need more than one active tour, Matterport Professional adds $108 a month on top of that total. If partner outreach becomes a regular channel, budget for cold email software as well.

05Do you need an IDX website, or is a spreadsheet-based listing site enough?

An IDX website is worth paying for when buyers expect to browse every MLS listing in your market on your site. A spreadsheet-based listing site is enough when you publish only your own listings or work where there is no MLS feed.

If your rentals, commercial property or new developments aren't in an MLS feed and already live in a spreadsheet, a sheet-based site lets the team publish them without retyping anything. A buyer agent in a US market with an active MLS is the opposite case, and Placester's IDX search fits better there.

Placester and SpreadSimple both offer a free trial, so you can load your own listings into each before paying.

06So which tools should your agency actually start with?

Most small agencies can start with a CRM and a listing site: Follow Up Boss plus Placester or SpreadSimple. Lead lists, tours and e-signature can come later, as deals grow, and the mix depends on the agency type:

• Solo agent in the US on an MLS: Placester, which covers both the site and a simple CRM, plus DocuSign Real Estate Starter and Canva on the free plan.
• Team of three to ten with leads from portals: Follow Up Boss with Placester or SpreadSimple, plus Matterport for listings that need a tour.
• Rentals, commercial or a market without an MLS feed: SpreadSimple for the catalog, and Follow Up Boss or a spreadsheet for leads.
• Agency building partner or B2B lists (developers, property managers, mortgage brokers, flat-fee listing services): SocLeads on top of the CRM, then a verification step and a cold email tool.

On the B2B route, check every address before the first email goes out. If you are building that kind of list, read up on email verification before sending first.

07FAQ

What is the best CRM for real estate agents?

Follow Up Boss is a CRM built for real estate teams. It gathers leads from portals, ads and referrals in one place, and its entry Grow plan already includes two-way texting. If you want the website and CRM in one plan, Placester includes a simple CRM with its agent sites.

Can I build a property listing website without coding?

Yes. SpreadSimple builds a property listing website from a Google Sheet, with no code. The free plan carries SpreadSimple branding and a row limit, and your own domain comes with Starter. Placester also builds agent websites without code and adds MLS search.

Can I make a 3D tour with my phone?

Matterport's free plan supports capture with a compatible iOS or Android phone. More tours need a Professional plan, priced by the number of active spaces.

How do real estate agents find FSBO leads?

A Google Maps search by city with phrases like "for sale by owner" mostly finds flat-fee listing services, cash home buyers and stagers who work with owners selling on their own. That's because homes for sale can't get a Google Business Profile. If you want to reach FSBO sellers through these businesses with SocLeads, this walkthrough on finding FSBO leads shows how agents do it. Only 5% of homes sold as For Sale By Owner in the NAR 2025 Profile, an all-time low.

Is a spreadsheet enough instead of a CRM?

For one agent with a short list of leads, a spreadsheet is usually enough. Once several people follow up on the same leads, a CRM keeps the history and shows who owns each contact.